Look-almost nobody cares about your pretty infographics, pictures or 150+ word captions anymore. If you’re running a brand in 2020, you need to re-position your content strategy to be focused on video content first.
Traditional picture and text based content might as well be considered archaeological artifacts, considering how long they’ve been the go-to for the market. At Boost we work with a lot of clients looking to grab their slice of the social media pie. We experiment with a lot of different content formats while optimizing client campaigns, and in our experience, we’ve found video to far outperform other content types.
So here we are, passing on our experience and tips for why you too should be focusing on making video content over anything else.
FACEBOOK IS THE BIGGEST KID ON THE BLOCK
The biggest kid on the block is still Facebook, and since acquiring Instagram and Whatsapp for messaging, in addition to the new brand redesign that rolled out in November, you can expect to see much more cross platform integration between the new kids.
But the biggest player in terms of number of total number of users and daily users is still going to be Facebook. So if you’re thinking about the best basket to throw all of your eggs into, Facebook is the best basket out there.
Gary Vee’s right (big surprise). If video is the best content form out there right now, Facebook is the most powerful video content platform.
Between its enormous market, and powerful market-targeting capabilities, you can tailor make your video content to be incredibly efficient in terms of effort versus yield.
If you engage with your target audience, and then use the feedback to improve the content, you can very quickly create a loyal fan base.
ATTENTION IS EXPENSIVE & EVERYONE IS POOR
Facebook, whatsapp, Youtube, Twitter, Instagram, Snapchat, Google Browser news, push notifications. The list goes on and on – but the number of hours in the day remains the same.
Facebook is constantly looking to create the most engaging, entertaining and useful content it can. Its entire business model and existence rests on its ability to satisfy these conditions, and keep its audience engaged and coming back.
FACEBOOK LOVES VIDEO
Ever watched your timelines when Facebook releases a new feature? Everyone from that school friend you avoid at the supermarket to you mum is testing out the new feature. And right now, Facebook’s algorithm really favours video.
Think about it. Facebook’s biggest competitor is Google…which owns Youtube – the most compelling video platform out right now.
If you pay attention to Facebook’s latest developments, from Virtual reality videos, to the growing emphasis on the video game streaming community, and even the new video targeting metrics, Facebook is making a BIG push to control the video content space.
VIDEO IS MORE EFFICIENT (AND EASIER THAN YOU THINK)
Right now, you may be thinking “Sure – video is great and all, but camera equipment is expensive, writing scripts and planning shoots is a gigantic headache, I am EXTREMELY camera shy, so on and so forth.”
But the truth is, video content is the most high-yield, effort versus results efficient form of content out there.
Take a look at Gary Vee’s content pyramid. Video forms the bedrock of your entire content strategy, off of which you can get Instagram stories, video compilations, B roll, FB and Insta post captions, blog articles, podcasts – the list goes on and on.
But the thing is – you don’t even need expensive video equipment to do great video content. Great video content is no different from other great content – your specific audience needs to find what you make entertaining and/ or useful.
You don’t need expensive professional equipment, lighting, set design, script-writers or any of that. Spend the bulk of your time at the beginning making useful, engaging, pull content that people want to see more of. Spend your time tweaking, and tweaking, and tweaking, till you find the content style and message that your audience is craving.
SO YA…GET OUT THERE…
In 2020, Boost is going to focus more on video content, and if you made it this far in this article, we’re pretty sure you’re going to as well.