Blog - Digital Marketing

Build your own Communication Strategy – Special Offer for ITU 2019

September 5, 2019 - Digital Marketing, Social Media
Social Media Marketing for Business Success - Special Offer for ITU 2019 30 Mins free Consultancy Session for 10 SMEs with Indu Nanayakkara, Head of Digital Marketing team at Boost Metrics and Co-Manager of Google Business Group, Colombo.  Welcome to the “Social Media Marketing for Business Success” digital course. This training course is designed for any type of small to medium business, to help them build their own online communication strategy. This course focuses on the needs of marketing teams and provides a thorough understanding of how day-to-day social media management and campaigns work and what must be done to get the required results over the long run.  The course is delivered as a step-by-step practical guide that can be easily followed by someone who already has a basic understanding of social media marketing. We have a slightly different version for agencies that may wish to educate their clients. If you run or work for an agency,

CONCEPT OF GROWTH HACKING TO OUTRUN YOUR BUSINESS EXPECTATIONS

October 19, 2018 - Digital Marketing
So, the very basic idea you need to know about growth hacking is that it is hands down the right-hand man of every startup. Your consigliere. Your fidus achates. Your confidant. Whatever one you may like to call it. Yes, God forbid, yes. I feel you. Most of us aren’t the biggest fans of this concept. You might have come across this way too often or you may not have at all. Either way, it is an absolute annoyance. At least for some of us! But the fact of the matter is that growth hacking is here to stay. So, on that positive note, if you play it smart, your startup will reach the unimaginable. Don’t believe me? Let’s look at numbers! Doesn’t the crazy growth on Google ads make your eyes wide? I mean surely you must’ve thought that Instagram is popular but did you think that it is doing this well? All of

TAMING THE GUERRILLAS IN MARKETING

October 3, 2018 - Digital Marketing
How old do you think the concept of Advertising is? It is as old as the most notorious and infamous profession - Prostitution, ahaha. In fact, even prostitution was advertised, albeit very subtly, without a proper understanding of what they were getting themselves into. Unfortunately, this strategy of informative advertising lacked the enthusiasm expected by the public over time. Let’s cut to the chase: businesses doing not so well financially despite their top notch services. However, you’d find some businesses with their below average services, have a revenue exceeding a value that belies the quality of the services they provide, or rather, lack thereof. Why? you may ask. The answer lies in marketing; on how you present your product or service to your audience. The sphere of advertising has been matured beyond levels of ordinary comprehension. This invariably created a major necessity for marketers. Don’t get me wrong, I am not complaining. In fact, quite