think global and act local

How can you think locally to go Globally?

After reading the title, I’m sure you must be confused. Heck the title sounds conflicting. How can you think locally to go Globally? Well, actually companies have been doing this in one form or another for quite some time.
A prime example of this is HSBC (Hong Kong Shanghai Bank), who in an early bank advertisement, positioned themselves as the “world’s local bank”, valuing local customs and business practices to give …Read More