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HT Coworking

Case Study – HomeTree Co-working

January 23, 2020 - Case Study
Brand Overview The way companies work is changing. The old model of outdoing the competition is slowly moving aside in favor of a more collaborative model. And this is where coworking comes in. Co-working is the concept of having multiple companies operate and intermingle in a shared workspace. The two biggest advantages for a company include: Plug and play resources. Everything from electricity, 24/7 access and Wi-Fi to and bottomless coffee.Career building events from reputed speakers and a common environment to rub shoulders with established companies.Other motivated companies that could fill in service gaps. Why they Called Boost Metrics Up HomeTree called up Boost Metrics looking for Brand visibility. They wanted to be known around Colombo - but they wanted to be known around Colombo as the only co-working space that was about mindfulness, personal as well as career growth and collaboration over competition.   Our Approach “Zig when everyone Zags”. One of the most distilled
video-production

MAKE VIDEOS OR GET LEFT BEHIND: WHY BOOST IS DOUBLING DOWN ON FACEBOOK VIDEO CONTENT [AND WHY YOU SHOULD TOO].

December 8, 2019 - Digital Marketing
Look-almost nobody cares about your pretty infographics, pictures or 150+ word captions anymore. If you're running a brand in 2020, you need to re-position your content strategy to be focused on video content first.  Traditional picture and text based content might as well be considered archaeological artifacts, considering how long they've been the go-to for the market. At Boost we work with a lot of clients looking to grab their slice of the social media pie. We experiment with a lot of different content formats while optimizing client campaigns, and in our experience, we’ve found video to far outperform other content types.  So here we are, passing on our experience and tips for why you too should be focusing on making video content over anything else.  FACEBOOK IS THE BIGGEST KID ON THE BLOCK The biggest kid on the block is still Facebook, and since acquiring Instagram and Whatsapp for messaging, in addition to the