A Guide to Instagram Ads for Your Business

A Guide to Instagram Ads for Your Business

The magic of social media lies in how quickly it has quickly evolved from being a platform for sharing photos and opinions, into a powerful business marketing tool. In fact today, the traditional modes of advertising on Radio, TV, newspapers; all these have been replaced by online advertising. In other words, you are likely to reach more people effectively on Facebook, Twitter, Instagram, than you would on a daily newspaper! When Instagram recently announced that it had surpassed Twitter in terms of the number of users, this must have caught most people unawares!  While Twitter has about 340 Million users, Instagram is now at the 400 million users mark, and the number keeps rising.  

The use of ad campaigns on Facebook has been consistent for a while now. The addition of Instagram ads to the existing service is being hailed by many observers and analysts as a game changer; Instagram users will now be able to create their own custom Instagram ads, a feature previously limited to large corporations!

Quick things to know about Instagram ads;

  • Facebook has been the popular platform for most marketers, thanks to the tools and friendly interface. One could easily design an ad for their business, post it on their page, tag friends, share, and on and on it went.
  • When Facebook acquired Instagram a few years ago, they embarked on turning it into more than just a tool that users could just use to post selfies and personal photos.
  • Today, Instagram has incorporated Facebook’s Power Editor Tool that allows users to create custom ads. The ads can be in form of a single image, a set of images or a video clip to market the products and services that you offer. 
  1. Image Ads;

Designing an image ad on Instagram is easy and requires little past experience. Basically, it makes use of a single image, a short text caption below the image and a call to action button. You just need to ensure that the image used doesn’t infringe on copyright, and that the text used in the caption doesn’t exceed 300 characters. Every time a visitor or follower clicks on the Call to action, they’re automatically redirected to the URL used to create the ad campaign.

  1. Carousel Ads

Carousel ads make use of multiple images which an Instagram user can view as a presentation upon clicking on the main image. This form of ad also has a text caption displayed below the images alongside a call to action button. 

  1. Video ads

Just like the name suggests, here you need just a short video with a maximum length of 30 seconds.  The most important thing to note with Video ads is that the video uploaded must fit a specified length and resolution. 

Below is a step-by-step guide on creating Instagram Ads;

  1. Create a Facebook Business account

First and foremost, you’ll need to open a Facebook Business page. Doing so helps you to make use of the Facebook Power Editor Tool. The tool allows you to create multiple business pages on Facebook.

Oh, so it means I have to have a Facebook Account, for me to able to create Instagram ads?

Well, the answer is both yes, and no! Like mentioned above, the fact that Facebook acquired Instagram means that you’ll have to “borrow” some tools from the former, and use them to design ads on the latter. However, it’s not mandatory that you link or directly connect your Instagram page with the Facebook Account.

  1. Create an ad campaign with Facebook Power Editor Tool

Back to the Facebook Power editor tool; your will be presented with a user interface, with multiple expanding sections.  

  • Select the Facebook Business account you want and download it to the power editor

The top most section of the editor page has a search bar, a ‘download to editor’ button and an ‘upload changes’ button. The name of your Facebook Business accounts should appear on the search bar. If you have multiple business accounts, make sure the name of the one you want to use is displayed. Click on the ‘download to editor’ button to start defining the specifics of your ad campaign.

  • What is the Objective of the ad campaign, what do you wish to achieve?

This is an important question to ask yourself.  It could be that you’re looking to increase traffic to your site, to have Instagram users install your app, or to boast of numerous likes, even to in increase turnover from the product and service you offer.  Whatever the case, the objectives listed on the drop down list accessed via the ‘objectives’ button include

  • Mobile installs
  • video clicks 
  • page likes 
  • product catalogue sales
  •  Offer claims
  • website conversions
  • Choose the Means to pay for the Ad Campaign

You’ll have several options for paying for the ad campaign once it succeeds. The most convenient mode of payment is the ‘Auction’ option and is on the dropdown list accessed via the ‘Buying Type’ button.  This option allows you to pay for the ad you create depending on your target audience for the campaign, and the duration you desire.

  • Define  your advert settings

Once you’ve settled for the Title you wish to use for the ad, you’ll need to select the appropriate settings.  Below the title for the section is the option to select the Instagram ad which you wish to manage. When you click the ‘Manage Adverts’ options, you are able to reveal multiple definable areas. These areas allow you to set the budget for the campaign and define the duration which the ad campaign will run. Still, you’re able to choose the pricing per ad and define your target audience. The extra option of further narrowing down your target audience based on the mobile operating system of their device is also offered.

  • Select the placement option 

Having finished with the advert settings, proceed to the ‘Placement’ section below; this allows you to select the platform on which your ad campaign will run. Since you want your ad campaign to run on Instagram, you’ll just select the ‘Instagram’ option. It’s worth noting that as soon as you click the Instagram option, all the other options on the scroll down list become inaccessible.

  • Define the destination of the ad;

The “Destination” option allows you to link the Instagram ad campaign to your Facebook Business account. You’ll need to select your current Instagram account or create a new one at the click of a button. Then select the name of the Facebook Business account you are using, to create the Instagram ad campaign. 

  • Input the destination URL;

You’ll now need to Input the URL to which Instagram users will be directed when they click on the call to action button on your ad.

  • Choose the image, set of images or video;

This section allows you to upload an image or set of images that you intend to use in your ad campaign. For a video ad, you just select ‘video views’ in the campaign objective section, and click on it. 

  •  Preview your ad;

On the right hand side of the page is a ‘preview’ button. By clicking on the button, you will get to see how your Instagram ad will look like. If you are satisfied with the ad, click on the ‘Upload Changes’ to complete the Instagram ad campaign creation. 


Designing an Instagram ad is that simple, and the beauty of it all is that you can create these Instagram ads in less than 20 minutes! If you have any doubts, or need any guidance and assistance in creating an Instagram ad, feel free to contact Boost Metrics. We are the real pros, and are always willing to share our invaluable experience in helping you take your business to the next level.

Make Videos or get left behind

Make Videos or get left behind

Make Videos or get left behind: why boost is doubling down on facebook video content [and why you should too].

Look-almost nobody cares about your pretty infographics, pictures or 150+ word captions anymore. If you’re running a brand in 2020, you to re-position your content strategy to be focused on video content first.

Traditional picture and text based content might as well be considered archaeological artifacts, considering how long they’ve been the go-to for the market. At Boost Metrics we work with of clients looking to grab their slice of the social media pie. We experiment with a lot of different content formats while optimizing client campaigns, and in our experience, we’ve found video to far outperform other content types.

So here we are, passing on our experience and tips for why you too should be focusing on making video content over anything else.


The biggest kid on the block is still Facebook, and since acquiring Instagram and WhatsApp for messaging, in addition to the new brand redesign that rolled out in November, you can expect to see much more cross platform integration between the new kids.

But the biggest player in terms of number of total number of users and daily users is still going to be Facebook. So if you’re thinking about the best basket to throw all of your eggs into, Facebook is the best basket out there.

Gary Vee’s right (big surprise). If video is the best content form out there right now, Facebook is the most powerful video content platform.

Between its enormous market, and powerful market-targeting capabilities, you can tailor make your video content to be incredibly efficient in terms of effort versus yield.

If you engage with your target audience, and then use the feedback to improve the content, you can very quickly create a loyal fan base.


Facebook, WhatsApp, YouTube, Twitter, Instagram, Snapchat, Google Browser news, push notifications. The list goes on and on — but the number of hours in the day remains the same.

Facebook is constantly looking to create the most engaging, entertaining and useful content it can. Its entire business model and existence rests on its ability to satisfy these conditions, and keep its audience engaged and coming back.

Ever watched your timelines when Facebook releases a new feature? Everyone from that school friend you avoid at the supermarket to your mum is testing out the new feature. And right now, Facebook’s algorithm favors video.

Think about it. Facebook’s biggest competitor is Google…which owns YouTube — the most compelling video platform out right now.

If you pay attention to Facebook’s latest developments, from Virtual reality videos, to the growing emphasis on the video game streaming community, and even the new video targeting metrics, Facebook is making a BIG push to control the video content space.


Right now, you may be thinking “Sure — video is great and all, but camera equipment is expensive, writing scripts and planning shoots is a gigantic headache, I am EXTREMELY camera shy, so on and so forth.”

But the truth is, video content is the most high-yield, effort versus results efficient form of content out there.

Take a look at Gary Vee’s content pyramid. Video forms the bedrock of your entire content strategy, off of which you can get Instagram stories, video compilations, B roll, FB and Instagram post captions, blog articles, podcasts — the list goes on and on.

But the thing is — you don’t even need expensive video equipment to do great video content. Great video content is no different from other great content — your specific audience needs to find what you make entertaining and/ or useful.

You don’t need expensive professional equipment, lighting, set design, script-writers or any of that. Spend the bulk of your time at the beginning making useful, engaging, pull content that people want to see more of. Spend your time tweaking, and tweaking, and tweaking, till you find the content style and message that your audience is craving.


In 2020, Boost is going to focus more on video content, and if you made it this far in this article, we’re pretty sure you’re going to as well.


https://www.garyvaynerchuk.com/the-rise-of-video-marketing-on-social-and-how-it-affects-your-business/ https://neilpatel.com/blog/video-marketing-success/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-content-marketing-more-important/

Originally published on https://www.boostmetricsbiz.com on December 8, 2019.

The Best solution to express your voice and capture your customers

The Best solution to express your voice and capture your customers

This blog contains two videos which will allow you to get a basic understanding on the best solution to express your voice and how you can capture your customers through that.

The first video will help you answer the question, “Have our products or processes actually found solutions for our clients problems or for their development if the business?” . Mr. Stephen Paulraj who is a consultant and a corporate trainer with experience in many multinational companies, will run through the way you need to focus on the process to meet a client’s goals. This is the Ultimate solution you can offer.

The second video by Dushyanth Aluvihare, Head of Digital Product Design at Boost Metrics will give you step-by-step instructions to achieve the best solution by taking Boost Metrics as an example, making it simpler for you to understand.

Step 01

Step 02