Social media is an ever-changing platform, and many fall behind due to the reason for not keeping up with the latest trends. Yes! You are read that right, many marketers are NOT keeping up with the latest trends, and they are losing more than they realize.
Why we decided to talk about this topic is we see companies making a lot of social media marketing mistakes without understanding the concept and realizing the new trends.
We see lack of adoption of new channels. Negligence of mobile-first users. Reluctance to try video and the one most of you are guilty of the FEAR of spending money on social adverts.
The sad truth many social media marketers are not have not changed even though social media has changed.