The fact that Google and other major search engines value high quality content is no secret. Every SEO practitioner will tell you that if you want your site to get top ranking, attract massive organic traffic, and maintain that status for a while, then you must have the right content in your pages. But what you are hardly told, is this; how does Google determine what is high quality, or not? I mean, Google doesn’t have a mind that can make an objective pinion like yea, this is really nice to read, or oops, what a boring read that was! In this post, I wish to dwell on a SEO practice that is rarely utilized by most despite its immense benefits; pattern matching.
Look at it this way;
Google uses a complex set of algorithms to form impressions, opinions, and to decide what high quality is, and what is not. Think of these algorithms like a pack of sniffer dogs, always guided by the scent. Likewise, Google algorithms are always on the lookout for specific signals and patterns. Over the years, Google has become expert at identifying patterns that are associated with good quality, and those associated with bad quality! Therefore, content gets sieved and filtered, and finally gets categorized. Positive categorization means top ranking, while negative categorization may mean a warning, a penalty, or your site being entirely brought down. In a world where Google indexes are getting more complex by the day, pattern matching is a quick, smart way to make yourself easy to spot, and be on top of the search results.
There are different ways in which pattern matching can be utilized in SEO practices;
- Keyword matching; when designing your keyword, you want to think of related keywords. Even when you look at Google, you’ll see that it offers visitors an auto suggestion the moment they start typing. Even below the pages during a search, there are suggestions of phrases related to your search. Thus by embracing the use of keywords in various forms including in past tense, with different appendages, and so on so forth; doing so is a great way to send signals that the pattern matching tools in Google can quickly identify and point out.
- “What is, then Keyword’ formula; if you take a quick look on most of the sites on the first pages of Google, most have one thing in common; they all take the approach of a question, followed by a quick answer. Google knows very well that people browse looking for answers and definitions and if your pages are patterned in a way that instantly offers visitors a quick, ready answer, then you will find yourself getting top ranked right away.
- Backlinking; this is also a great way to position your site in a way that’s easy to spot by Google. Depending on the topic or theme that you’re writing about, you can select some links that are related or with a similar message. The only important thing to ensure is that the links you pick are authoritative, and of trusted sites. When Google crawling tools are on the prowl, looking for sites that can help answer a certain query or question, backlinks play a big role. If Google can find you on the same field/ category with the URL links you’ve picked for your post, and they find that you have fulfilled other SEO basics and requirements, there’s no reason why you won’t be ranked at the very top!
- URL deconstruction; during the deconstruction of the URL, the keyword is replaced with a token name that matches with a certain URL pattern. Tokens are supplementary symbols that are found in every URL pattern. The URL deconstruction should apply to all pages and maintain uniformity so that Google can find it easy to categorize them all in one folder.
Pattern matching in SEO is one of the most unexploited tools, and many practitioners tend to trivialize its importance. But in the real sense, it is a smart and clever way to meet Google halfway, rather than just sit pretty and wait for Google to find you!
Anything still unclear about pattern Matching? Or you have questions, or need clarifications regarding more about how to make use of pattern matching? Feel free to drop an email firstname.lastname@example.org.