Ever since Boost Metrics was founded, we have always strived to work with both large and small businesses, helping them gain a robust, unrivaled online presence. We have helped numerous businesses gain a foothold on this new online frontier, where the battle for profits and customers is now being fought. One thing that we have observed over the years is the fear, and hesitation that most individuals and businesses have in trying out digital marketing! Some are intimidated by the very term “Digital Marketing”; it instantly conjures up images of complex gadgets, technology, etc. Others assume that it costs so much $$$ that there is no need to even give it a try. Yet, all of them agree on the importance and benefits of having a proper digital marketing campaign!
It is our job as SEO and digital marketing consultants to help bridge this gap, and to demystify these myths!
Below, we have compiled 4 awesome tips on how you can pull through an effective digital marketing campaign in 2016, on a tight budget;
- Identify your objectives; whether yours is a large business with sufficient resources for the marketing campaign, or a small one that is just starting up, the first thing you’ll need to do is to have clear objectives. What do you aim to achieve with your digital marketing campaign? Is it brand awareness that you wish to achieve? Or increase your customer base per month? Or is it the existing clients that you wish to serve better? Once you have a clear definition of your objectives, it becomes easier to develop the correct strategy for getting the job done.
- Past efforts should be evaluated; there’s an old saying in English that doing the same thing and expecting different results is madness. Now, what marketing efforts did you try out last year, and were they fruitful? You want to be sure of what efforts are yielding results and profitability, which are taking so much time and resources but aren’t yielding much, or which you are yet to fully exhaust. Whether it’s tweeting, blogging, having your customers subscribe to emails and journals; whatever efforts you have tried previously, you must evaluate each carefully and decide whether there’s sense in continuing, or it’s time to employ different tactics.
- Compare your efforts with Competitors; this is a very effective tip, that doesn’t require any money or resources to conduct! If your business deals in a certain brand or service, it doesn’t hurt to visit sites of your competitors. See the marketing language they use to woo customers, whether they give discounts, bonuses to their loyal customers; take note and come up with something more enticing! Basically, take note of what they are doing or not doing, and do it better! Besides, checking out what your competitors are doing enables you to take note of the current market trends.
- Be consistent; regardless of whether you are working on a tight budget or not, always be consistent in terms of the message you are passing across. The content you feed your target clients and customers on email newsletters, on social media, should be consistent. We have observed businesses that were too impatient, trying to craft a marketing message today, replacing it next month, then deciding that another would even be better after 3 months; all that this will do is to confuse the consumer! There is a reason why the same TV ads would run on TV the whole day, whole week, whole month, without being altered! It’s all a psychological game; consistency leads to familiarity, and when consumers feel familiar with your brand, they will feel comfortable and ready to try it out. They are also likely to become loyal customers once they have confidence in your brand.
For all your digital marketing needs, consultancy, advice, or tips, feel free to contact Boost Metrics. We are the real pros when it comes to helping your site get more clicks, and higher conversion rates!