Blog - Social Media

Using WeChat for Business

April 27, 2016 - Social Media
Have you thought of how many customers you lose by not responding to their queries on time? Well, if you haven’t, it is important you consider it because unlike in the years past, today’s customers are not only demanding, but also impatient to some extent. In order to score big in the digital space, it is important you put your best foot forward as far as communication is concerned. Mobile instant messaging (MIM) holds the key to timely communication thanks to the applications and networks that make this possible. WeChat is one of the top mobile instant messaging platforms and was released in 2011. This network has given even the small companies a competitive edge in the market. WeChat has 300 million users according to the latest statistics. Combined with the fact that this service offers video calling, video chats, text messaging, mobile phone texts, voice messaging communication, group messages, photo sharing, location sharing, broadcasting

Unscrewing the Nuts and Bolts of SEO – Some basics about SEO

April 19, 2016 - Social Media
Search engine optimization is an evolving discipline and many people particularly upcoming SEO professionals keep on asking some questions regarding how links and content should be structured for optimal search engine optimization with respect to subdomains, subfolders, 301 redirects and rel canonical. The discussion below looks at these questions in great detail and how to address them as and when they occur. Should I Opt for Subdomains or Subfolders When Putting Content for My Site? Subdomains have been preferred because of the fact that they are less technical and you do not need your development or engineer staff to get involved in putting them up. Search engines may associate the content that is on your separate subdomain with the main domain and this may mean all the user data signals and links as well as the ranking signals may benefit both the subdomain and the main domain. However, this is still a probabilistic event. Previous

The Ultimate Guide to SEO for eCommerce Websites

April 5, 2016 - Social Media
Every business online is jostling for a prime position in search engine results pages because there are benefits for being on top. According to research, the first position on the first page of Google search rankings receives over 33% of the entire traffic. With a conversion rate of 14.6%, search engine optimization is arguably one of the most rewarding strategies in online marketing. However, despite the juicy nature on these statistics, not every website manages to get a slot in a prime position on search engine rankings. The reasons explaining this are many amongst them, poor optimization, search engine penalties or even the fact that your website is still new. Whichever the case, this article will guide you on how you can pull yourself from the rubble and get back your winning ways. Research Before embarking on any type of SEO work whether onsite or offsite, the starting point is always research. Two main types

How to Optimize Your Restaurant for Local SEO

March 30, 2016 - Social Media
Search engine optimization is one of the most promising yet underutilized tools in internet marketing. Because of the somewhat murky waters that surround SEO, most marketers including top business owners have fallen prey to scammers and black hat SEO technicians who masquerade as genuine and legit SEO professionals. Most of these guys promise you instant search engine results at unbelievably lower prices. Take it from me, such people are scammers and don’t swallow their bait. Instead I will give you 5 tips that will put you on the right track to starting and optimizing your local SEO. Why Local SEO for Your Restaurant? Restaurants largely depend on the local pool of customers in the cities and localities they operate in. Inasmuch as global oriented SEO practices can help establish you as an international brand; you need local SEO so that you can be visible to the customers who matter. Search engines give more wait to

7 Mistakes that Expose Your Soft SEO Underbelly

March 26, 2016 - Social Media
Search engine optimization is certainly a discipline that sends waves of excitement particularly to new players in internet marketing. This is because singlehandedly, SEO can take you from the bottom of the pack in terms of rankings all the way to the top. With the huge potentials that SEO has, getting to page one of search engine results is the desire of every upcoming and established SEO professional. That being said, SEO is much more than keyword research because irrespective of the search phrases that you come up with, it is possible to see your site struggling. There are behavioral as well as hands-on approaches you need to pursue to get to the top. In the discussion below, I will highlight a number of SEO mistakes and how to avoid them on your way to the top. Ignoring Local Search If your business targets customers within a certain locality such as a city, state or

Why CEOs Get It All Wrong in SEO

March 16, 2016 - Social Media
Search engine optimization is a discipline that has transformed the way we do business. Traditional businesses have found themselves in a strange environment characterized by changing search engine algorithms and penalties. While everyone is trying to fight for survival, there is a certain group that seems oblivious of the turning of the tide, the CEOs. Because of their seemingly lofty position in the company structure, most CEOs tend to overlook the role and impact search engine optimization has on business operations. They stick to outdated and at times inaccurate information which leaves them at a disadvantaged point. Below are some of the common SEO misconceptions these executives have. You Can Achieve High Rankings in a Short Time A number of years ago before Panda and Penguin updates came to town; search engine optimization experts could manipulate search engines and get a quick fix solution to their ranking. However, it’s virtually impossible today and companies have

Important SEO Metrics to Measure Your Results

March 8, 2016 - Social Media
Search engine optimization can at times give you the feeling of being in a maze where you are struggling to find direction amidst confusion and chaos. Especially to newbies, SEO can be challenging and at times seem uncertain. You can spend weeks or months working without any tangible results coming forth. This is why it is important to have a road map detailing the direction you want to go beforehand and the metrics to help you measure progress. At times, your clients’ needs may dictate the metrics to use and in other circumstances, you have to pen them down yourself after a critical analysis of the problem to be solved. The following are some of the key performance indicators that can help you measure results. Keyword Rankings The SEO game involves targeting keywords based on your niche. By monitoring how well you are faring on your chosen keywords, you will know whether your site is

Winning the SEO Oscar with Leonardo DiCaprio

March 3, 2016 - Social Media
Search engine optimization (SEO) is a discipline that forms a critical pillar of internet marketing. It has evolved over time and borrows a lot from other disciplines. After all, SEO permeates lots of disciplines in an attempt to capture every audience. Leonardo DiCaprio won his first Oscar thanks to The Revenant, a wilderness thriller. His win at the 88th Academy Awards brought a lot of excitement to many people and from it we can draw important SEO lessons. Success Requires Patience and Endurance   Before winning the Oscar’s, Leo was nominated 5 times and he won the sixth time. He was nominated four times for acting and once for production at the Academy Awards, but each time, he missed out and practically left the Dolby Theater without any trophy. Instead of getting upset and giving up, he kept doing what he knows best. In SEO, there is no overnight success rather you have to put your

Top 5 Safe Ways to Enhance Your Link Profile without Suffering Penalties

February 20, 2016 - Social Media
The dilemma most link building specialists find themselves in is that they are supposed to attract traffic without building links. How possible this is, no one can tell but one thing is for sure that link building is not going away any time soon. Matt Cutts has emphasized time and again that backlinks are still an important tool in determining the reputation of a website and webpages. Studies done on ranking factors indicate that backlinks are still the bread and butter of search engine bots and can dictate to a certain extent how highly or lowly your website will be ranked by search engines. Inasmuch as backlinking is critical in authority building online, it must be done in a safe manner so as not to attract the wrath of Google’s penguin penalties. Google penalties target links that are of low quality hence the safest route is that of building high quality or earning links. High

How to Craft a Winning Content Creation and Promotion Plan

February 18, 2016 - Social Media
Content rules the web and as such marketers need to be more categorical in the manner in which they generate and promote their content. The web is inundated with lots of content from the millions of sites online meaning you have to do much more than just string together words if you are to stand out among the sea of competitors. Contrary to what some content marketers believe, content promotion doesn’t start when your content goes live, but rather begins way before in the production stage. With every marketer determined in 2016 to produce much more content than they ever did in 2015 and the years past, you have to brace yourself and have a framework to use in producing and promoting your content. In case you are at a loss not knowing what to do and how to go about content production and marketing, below is a content plan you can use to achieve