Blog -

CONCEPT OF GROWTH HACKING TO OUTRUN YOUR BUSINESS EXPECTATIONS

October 19, 2018 - Digital Marketing
So, the very basic idea you need to know about growth hacking is that it is hands down the right-hand man of every startup. Your consigliere. Your fidus achates. Your confidant. Whatever one you may like to call it. Yes, God forbid, yes. I feel you. Most of us aren’t the biggest fans of this concept. You might have come across this way too often or you may not have at all. Either way, it is an absolute annoyance. At least for some of us! But the fact of the matter is that growth hacking is here to stay. So, on that positive note, if you play it smart, your startup will reach the unimaginable. Don’t believe me? Let’s look at numbers! Doesn’t the crazy growth on Google ads make your eyes wide? I mean surely you must’ve thought that Instagram is popular but did you think that it is doing this well? All of

TAMING THE GUERRILLAS IN MARKETING

October 3, 2018 - Digital Marketing
How old do you think the concept of Advertising is? It is as old as the most notorious and infamous profession - Prostitution, ahaha. In fact, even prostitution was advertised, albeit very subtly, without a proper understanding of what they were getting themselves into. Unfortunately, this strategy of informative advertising lacked the enthusiasm expected by the public over time. Let’s cut to the chase: businesses doing not so well financially despite their top notch services. However, you’d find some businesses with their below average services, have a revenue exceeding a value that belies the quality of the services they provide, or rather, lack thereof. Why? you may ask. The answer lies in marketing; on how you present your product or service to your audience. The sphere of advertising has been matured beyond levels of ordinary comprehension. This invariably created a major necessity for marketers. Don’t get me wrong, I am not complaining. In fact, quite