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9 SEO Myths to Debunk in 2016 – Move the needle and put together a winning SEO strategy

February 11, 2016 - Social Media
Search engine optimization as a discipline has undergone a huge revolution in less than a decade with multiple updates from Google, the master search engine coming fast and furious. Marketers and SEO experts have seen their roles shaped by Google’s updates including Penguin, Panda, and Hummingbird. What were considered best SEO practices back in the time, have been turned upside down and now a totally new landscape has been rolled out. It’s this new SEO dispensation that has gotten some confused and others at a loss trying to explain what’s working and what’s outdated. With statements such as SEO is dead doing rounds over the web, it is important to point out the common misconceptions and myths with the aim of putting the records straight. You Must Submit Your Site URL to Google You have a brand new site and you want it indexed by Google so that it can appear in search results. What

MailChimp vs. Constant Contact Infographic

February 11, 2016 - Social Media
[vc_row][vc_column][vc_column_text] Via InsiderHub Email is still one of the best options for marketers to establish personal connections with consumers. Of all digital marketing channels it’s the largest driver of ROI. But sending the vast number of them would be a really exhausting work, without email automation of course! Email automation allows business owners and marketers to create effective personalized experiences and send emails based on customers interaction with their brand. In this infographic InsiderHub compares basic features and pricing of the top two email automation providers: MailChimp and Constant Contact. They’re both easy to use and match small business needs, so if in doubt which one to choose, take a look at InsiderHub’s infographic to see which one matches your business better.[/vc_column_text][/vc_column][/vc_row]

How a Website Security Breach can lead to an Erroneous Google Penalty.

February 11, 2016 - Social Media
With increased security breaches, it is not strange to step into your office on a Monday morning only to fire up your Google Analytics report and get a massive drop in traffic on your site. To further confirm your nightmare, you may realize that your site has been de-indexed from Google which by all circumstances is the worst nightmare for any SEO professional. Normally, when such an event happens, you first of all dig deep to find the root cause of the drop in organic traffic and where possible construct a chain of events. Site hacking simply refers to a case where an unauthorized agent gains access into your site and installs malware code. Depending on his intention, the code could be targeting mobile visitors or desktop traffic or both. This is where you see mobile visitors bombarded with intrusive ads when they visit your website. The best remedy for hacked websites is for you

2016 SEO Predictions by Boost Metrics – Mobile, Structured Data, Voice and Branding

January 21, 2016 - Social Media
SEO and digital marketing in general have been taken a notch higher, thanks to the creative and innovative tactics employed by Boost Metrics. Being one of the leading companies in as far as SEO solutions are concerned, Boost Metrics has since its inception taken the industry by storm. If you witnessed its massive influence in 2015, then get ready to witness a whole new level of service delivery in 2016. Everything has been excellently and carefully designed to spare you the fuss of getting your SEO needs handled by a reputable and competent company. With Boost Metrics, you can now relax and experience your website get guaranteed top ranking. The competition is stiff out there, and in a world where every website is seeking to be ranked top by Google, you can’t afford to be left behind. Now that 2016 is finally here with us, what are some of the SEO predictions we can expect

The Best Content Marketing Strategy for First Page Domination

January 18, 2016 - Social Media
The overall success of your digital marketing program including your conversion and click through rate, is heavily dependent on your online reputation. Search engines and particularly Google has a criteria it uses to determine what kind of search results it displays on page one for a particular keyword or set of keywords. Bearing in mind that most web users will not go beyond the third page of search results, it is important that you strategize to dominate the first page. Below are content marketing strategies to enable you do this seamlessly while observing all the Google’s webmaster guidelines. Fill Your Brand Site with High Quality Content Content is still king in online marketing and domination. Web visitors usually look for quality content that answers their questions and give them credible directions depending on their search needs. Quality content can be best described as textual or image-based content that is unique, keyword rich and addresses the

Top On-Page SEO Techniques for Website Visibility in 2016

January 14, 2016 - Social Media
[vc_row][vc_column][vc_column_text] Search engine optimization (SEO) has grown to be one of the most dynamic and effective practices in enhancing web visibility and brand credibility. Because of this, lots of people have been attracted to the discipline some of whom utilize unethical practices to force their sites and those of their clients to rank highly despite having shallow content and substandard link authority. If you want to succeed in 2016, the best approach to take is to concentrate on white hat on page SEO. This is because on page optimization caters for approximately 30% of your overall SEO practice. This article discusses the key on page optimization tips to help you boost your onsite optimization efforts and give you real results. Whether you are a beginner or an experienced SEO specialist, this content will certainly pick you up from the level in which you are to a higher level of success, visibility and credibility. Understanding On-Page

Are We a Heartbeat Away From the Anticipated Real Time Penguin Update?

January 12, 2016 - Social Media
  The Google ranking fluctuations over the weekend have got many people talking on whether the much anticipated real time Penguin Update has finally been rolled out. At present, there are mixed reports with most sources suggesting that the shakeup is due a multifaceted update and not necessarily one tied purely to links. Those suggesting that it’s a Google Penguin roll out, draw their arguments from Google news desk which has for the past few months been saying that a Penguin Update is on its way with the likely roll out timeframe being the beginning of this year. Also, the fact that there has been a dramatic impact on rankings points towards a major algorithm update much like a Penguin. Reports from around the web show mixed reactions on whether the level of activity witnessed over the weekend amounts to a Penguin 4.0 update or simply a search quality refresh. The global impact of the

How to Guard Your Website from Google Algorithms in 2016

January 6, 2016 - Social Media
Google is the king of the cyberspace and its search engine algorithm is one of the closely watched by website owners and managers all over the globe. From time to time, Google makes updates, the notable ones being Panda and Penguin updates, which see some sites rising while others going down in rankings. For instance, in May 2015, website administrators and owners noticed several changes in their site rankings. This was as a result of a Google Quality Update that was aimed at rewarding quality content. You therefore need to watch out to ensure that you guard you website from Google algorithms in 2016. To come up with a formidable strategy that will help you website not to be penalized by Google, you first need to establish that factors that can lead to a Google penalty. The two main types of Google penalties are Panda and Penguin. What Causes Website Panda Penalty and How to

My first year as a Freedomprenuer – Trip down memory lane Boost Metrics

January 5, 2016 - Social Media
It is in December 2014 that I bid farewell to my job to embark on a journey that would completely transform my life's routine, for the better. However, initially, I barely thought that this laptop lifestyle would become something permanent in my life. During my very first year as a Freedomprenuer, I came to learn and experience wonderful things such as visiting fascinating destinations, sampling delicious foods and meeting many interesting people. This snapshot speaks volumes of the incredible experience I had during my first year as a Freedomprenuer. Throughout this year, my best friend TJ supported me while continuing her routine of working as a freelance writer and Software Engineer. The Promise God gave me in 31st Dec 2014 Little bit of below the Top of the world Another day at Laptop Lifestyle Cinnamon Bey Beruwala "Planning the year" moment  Waiting at the station for the next Stop of Laptop Lifestyle That feeling when you